How to Promote Your Mobile App

Building a mobile app is just the first step — the real challenge is getting users to discover it, download it, and keep coming back.
Whether you’re launching your first app or looking to boost installs for an existing one, here are some proven strategies to promote your mobile app effectively.

One of the most effective ways to drive app installs is by promoting the app right on the homepage.

Placing this message front and center on the homepage ensures maximum visibility — turning website traffic into app downloads and encouraging more users to shop via the mobile app.

An easy way to encourage desktop visitors to download your mobile app is by adding a small button that triggers a QR code popup.

For example, you can place a button labeled something like “Get App Exclusives” or “Download Our App” — visible across all pages.
When clicked, it opens a simple popup with a scannable QR code, so users can quickly scan with their phone and install the app.

Another smart tactic to drive installs is adding a “Download App” button directly on product pages.

For example — next to the price or buy button — you can show an exclusive discount for app users (like 10% off with code APP10), along with a clear call-to-action button to download the app.

An easy win for app promotion is to add App Store and Google Play download links in your website footer.

Since the footer appears on every page, this guarantees constant visibility — no matter where users are on your site.
Even if visitors miss homepage banners or popups, they can always find the app links when scrolling down.

A very effective way to drive mobile app downloads is by showing a small popup or banner when visitors first land on your website.

This popup can introduce the app with a short message (example: “Download the app. Shop fast. Take advantage of the best offers.”) and include App Store and Google Play buttons.

For maximum visibility, it’s smart to add App Store and Google Play download buttons right in your website header.

Since the header is always visible — on every page, across both desktop and mobile — this ensures that visitors constantly see an invitation to download your app.

Another great way to promote your app is to place a Download App link directly in your website’s main navigation menu.

Since the navigation is one of the most clicked and visible areas of your site — especially for returning users — adding a clear “App Download” link helps make your mobile app a key part of the customer journey.

An easy but effective way to drive more app downloads is by adding a dedicated block on your homepage or product pages.

This block can highlight key benefits (faster shopping, personalized offers, exclusive promotions), and feature App Store and Google Play buttons — making it simple for users to take action.

Positioning this block mid-page or near key sections (such as “Most Popular” or “Best Sellers”) works great — as it reaches engaged shoppers who are already browsing products and can be encouraged to switch to your app for a better experience.

One of the easiest ways to consistently promote your app is to include App Store and Google Play download links in all your outgoing emails.

This can be as simple as adding a small section or banner at the bottom of:

Since email subscribers are often your most loyal customers, reminding them about the app in every message helps drive ongoing installs — with zero extra effort once it’s set up.

Promoting your mobile app on your website doesn’t have to be complicated — small, smart placements (like banners, buttons, and popups) can make a big impact on downloads and engagement.

The more visible and accessible your app is across your site and marketing channels, the more installs you’ll drive — and the faster you’ll grow an audience of loyal mobile shoppers.

If you’d like help setting any of this up — from homepage banners to product page buttons, QR codes, or email footers — just reach out to our team!