Skip to main content
Dashboard Overview
B
Written by BeyondCart
Updated over 3 months ago

The BeyondCart dashboard provides a comprehensive view of key metrics and performance indicators for your app. Each data point is designed to give you insights into user activity, engagement, and sales performance to help optimize your mobile app strategy.

Key Metrics

  1. Total Users:

    • Shows the total number of unique users who have accessed your app during the selected date range.

  2. Monthly Active Users:

    • Indicates the number of unique users who were active within the past month, providing insight into user retention and engagement.

  3. Page Views:

    • Total number of pages viewed across your app. This includes all individual page visits, providing a sense of overall app usage.

  4. Time Spent:

    • Displays the cumulative time users have spent on your app within the selected period, helping you understand engagement levels.

  5. Wheel Usage:

    • Tracks the number of times users engaged with the gamification feature, such as a spinning wheel. A zero value suggests that the feature may not be active or has low engagement.


Engagement and Shopping Metrics

  1. Category Views:

    • The total number of views for different product categories, showing which categories are most popular among users.

  2. Product Views:

    • Total views on individual product pages. This metric helps you identify the most-viewed products.

  3. Added Products to Carts:

    • The number of products added to carts. This indicates initial interest in products and helps gauge potential sales opportunities.

  4. Checkout Views:

    • The number of times users reached the checkout page. This metric is a step closer to conversion and indicates strong purchase intent.

  5. Orders Returning/New:

    • Shows the percentage of returning customers versus new customers. This metric helps you understand customer loyalty and acquisition rates.


Sales Metrics

  1. Orders Count:

    • The total number of orders placed within the selected date range.

  2. Orders Sum:

    • Displays the total revenue generated from orders, giving you a financial overview of your app’s performance.

  3. Orders Avg:

    • The average order value, calculated by dividing total revenue by the number of orders. This metric helps gauge the typical spending amount per order.

  4. Ordered Products:

    • The total number of products purchased within the selected period, showing the volume of items sold.


Campaign Metrics

  1. Campaigns:

    • The total number of marketing campaigns created, allowing you to track your app’s promotional activity.

  2. Campaigns Sent:

    • Indicates how many campaigns were sent during the period. A zero value could mean campaigns were set up but not deployed.

  3. Campaigns Clicks:

    • Shows the total number of clicks on your campaign messages, providing insight into how engaging your campaign content is.

  4. Campaigns Orders:

    • Total orders generated directly from campaign interactions. This metric highlights the effectiveness of your marketing efforts.


Abandoned Cart Metrics

  1. Abandoned Cart:

    • Total number of carts that were abandoned without completing a purchase. This helps you identify potential lost sales opportunities.

  2. Abandoned Cart Sent:

    • The number of abandoned cart notifications sent to customers. A zero value may indicate that the abandoned cart recovery feature hasn’t been activated.

  3. Abandoned Cart Clicks:

    • The total number of clicks on abandoned cart notifications, indicating engagement with recovery efforts.

  4. Abandoned Cart Recovered:

    • The number of abandoned carts recovered (converted to purchases) after sending notifications. A zero value indicates that no abandoned carts were recovered.

By regularly monitoring these metrics, you can make data-driven decisions to improve customer engagement, optimize marketing campaigns, and increase sales on your BeyondCart app.

Contact Us

For queries and feedback, feel free to reach out to us at help@beyondcart.com. We’re here to help and eager to assist you with your concerns.

Did this answer your question?