The BeyondCart dashboard provides a comprehensive view of key metrics and performance indicators for your app. Each data point is designed to give you insights into user activity, engagement, and sales performance to help optimize your mobile app strategy.
Date Selector
At the top, you can select a date range to filter and analyze performance metrics across any specific period. Click Apply after selecting your start and end dates.
Sales Overview
This section provides a high-level view of your store’s financial and transactional health across app and web platforms.
Revenue
Displays the total value of all completed purchases. This is one of the most critical KPIs, reflecting overall business performance during the selected time range.
AOV (Average Order Value)
This tells you the average amount spent per order. A higher AOV can indicate successful upselling or that users are purchasing multiple items per transaction.
Orders
Shows the number of orders completed. You can compare this between web and app to assess which platform is converting better.
Conversion Rate
The percentage of users who made a purchase after interacting with your store. A healthy conversion rate suggests your product offerings, navigation, and checkout experience are working well.
Time Spent
Represents the cumulative amount of time users have spent engaging with your app or site. More time can indicate higher user interest or deeper engagement with your product catalog.
Graphical Trends (Revenue and Orders)
Two interactive graphs visualize trends over time:
Revenue Graph
Helps you identify revenue peaks and dips. Useful for measuring the impact of promotions, holidays, or product launches.
Orders Graph
Shows fluctuations in order volume. A sudden spike may correspond with a campaign launch or sale; a drop could indicate technical issues or low engagement.
User Analytics
This section focuses on your user base and how they’re interacting with your app:
Total Users (All Time)
Represents the total number of users who have interacted with your app since launch. It’s a strong indicator of your reach and growth over time.
Registered Users
Tracks the number of new accounts or registrations created during the selected period. This helps assess user acquisition efforts.
Active Users
Measures how many users actually engaged with your app during the time period. It’s a key metric for evaluating user retention and habitual use.
Engagement Metrics
These metrics reflect how users explore your app and products, helping you understand interest and behavior.
Page Views
Counts every instance of a user visiting a screen. High page views suggest strong curiosity or browsing behavior, but also watch for high bounce rates if conversions are low.
Category Views
Tracks how many times category pages (like “Shoes,” “Tops,” or “Skincare”) were viewed. This reveals which product groups are getting the most attention.
Product Views
Counts visits to individual product pages. High numbers here can show strong product appeal but might also indicate a need for better product descriptions or pricing if not converting.
Added Products to Carts
Reflects the number of products users are adding to their cart. This is a sign of purchase intent and a precursor to actual conversions.
Checkout Views
Indicates how many users moved from browsing to the checkout process. It's a critical metric for identifying friction—if many reach checkout but few complete purchases, it’s time to audit your checkout UX or payment setup.
Push Notification Campaign Metrics
Understand how well your in-app marketing is performing with data on campaigns:
Campaigns Count
Total number of campaigns created. More campaigns can indicate an active promotional calendar.
Campaigns Sent
How many campaigns were actually delivered to users. A low number could mean delivery issues or drafts that weren’t launched.
Campaigns Clicks
Measures how many users clicked on a push notification. High clicks mean your message and timing resonated with users.
Campaigns Orders
Shows how many purchases resulted from a campaign. This helps you track the direct ROI of your push marketing strategy.
By regularly monitoring these metrics, you can make data-driven decisions to improve customer engagement, optimize marketing campaigns, and increase sales on your BeyondCart app.
Contact Us
For queries and feedback, feel free to reach out to us at help@beyondcart.com. We’re here to help and eager to assist you with your concerns.