Skip to main content

Dashboard Overview

Getting Started

Written by BeyondCart

Last updated: March 2026 Category: Getting Started

Overview

The BeyondCart Dashboard is your command center for understanding how your mobile app is performing. It surfaces key revenue metrics, engagement data, and push notification statistics — all in one place. The dashboard is embedded directly within your Shopify admin, so you never have to leave your existing workflow.

This guide walks you through every section of the dashboard so you know exactly what you're looking at and how to use it.

Step-by-Step Guide

Accessing the Dashboard

Open your Shopify admin and click BeyondCart in the left sidebar under Apps. The dashboard is the default landing page and loads automatically when you open the app.

[Screenshot: BeyondCart Dashboard as it appears inside the Shopify admin]

Period Selector

In the top-right corner of the dashboard, you'll find the period selector. This controls the time range for all metrics displayed on the page. Available options:

  • Last 7 days — a quick snapshot of recent performance

  • Last 30 days — the default view, ideal for monthly reporting

  • Last 90 days — useful for spotting trends over a quarter

  • Last 365 days — a full-year perspective on your mobile channel

Changing the period updates every chart, metric, and comparison on the dashboard instantly.

[Screenshot: Period selector dropdown showing the four time range options]

Hero Metrics

At the top of the dashboard, four hero metric cards give you an at-a-glance summary of your mobile app's performance:

  • App Revenue — total revenue generated through the mobile app during the selected period. This is the single most important number for measuring your mobile channel's value.

  • Order Share — the percentage of your store's total orders that came through the mobile app. A higher order share means your app is capturing a meaningful slice of your overall business.

  • AOV Advantage — the difference in average order value between app orders and web orders. A positive AOV Advantage means customers are spending more per order in the app compared to your website.

  • Conversion Rate — the percentage of app sessions that resulted in a completed purchase. This helps you gauge how effectively the app turns browsers into buyers.

Each card shows the current value along with a comparison to the previous period, so you can quickly see if things are trending up or down.

[Screenshot: Four hero metric cards at the top of the dashboard]

Sales Comparison: App vs Web

Below the hero metrics, you'll find the Sales Comparison section. This chart plots your mobile app revenue against your web store revenue over the selected time period.

The comparison helps you:

  • See how your app revenue is growing relative to your web store

  • Identify periods where the app outperforms or underperforms

  • Understand what share of total revenue the app is contributing

The chart uses distinct colors for app and web revenue, making it easy to compare at a glance.

[Screenshot: Sales comparison chart showing App vs Web revenue trends]

Trend Charts

The dashboard includes trend charts that visualize how your key metrics change over time. These charts respond to the period selector and help you spot patterns, seasonal trends, or the impact of specific campaigns.

Look for:

  • Revenue trend — is your app revenue growing week over week?

  • Order trend — are more customers completing purchases through the app?

  • Conversion trend — is your conversion rate improving as you optimize the experience?

Hovering over any data point on a chart shows the exact value for that day or week.

Engagement Metrics

The Engagement section tracks how actively customers are using your app. Key metrics include:

  • Sessions — the total number of app sessions during the selected period. Each session represents a visit to your app.

  • Page Views — the total number of pages viewed across all sessions. Higher page views per session suggest customers are actively browsing.

  • Product Views — how many times customers viewed a product detail page. This is a strong indicator of purchase intent.

  • Add to Cart — the number of times customers added an item to their cart. Tracking this alongside conversions helps you understand where customers drop off.

Each engagement metric shows its current value and the change compared to the previous period.

[Screenshot: Engagement metrics section showing sessions, page views, product views, and add-to-cart counts]

Push Notification Metrics

The Push section gives you a snapshot of your push notification performance:

  • Push Subscribers — the total number of customers who have opted in to receive push notifications from your app. This is your addressable audience for push campaigns.

  • Campaigns Sent — the number of push campaigns you've sent during the selected period.

  • Delivery Rate — the percentage of push notifications that were successfully delivered to subscribers' devices.

  • Click Rate — the percentage of delivered notifications that customers tapped on. This measures how compelling your messages are.

Tracking these metrics helps you understand the health of your push channel and optimize your messaging strategy.

[Screenshot: Push notification metrics showing subscribers, campaigns, delivery rate, and click rate]

Tips and Best Practices

  • Check the dashboard weekly. Even a quick glance at your hero metrics helps you stay on top of trends and catch issues early.

  • Use the period selector strategically. The 7-day view is great for evaluating a recent campaign; the 90-day view is better for understanding long-term trends.

  • Watch the AOV Advantage. If app orders consistently have a higher average value, highlight this in your team meetings — it's a strong argument for investing more in your mobile channel.

  • Monitor add-to-cart vs conversion. A high add-to-cart count with a low conversion rate may signal friction in your checkout flow. Consider simplifying checkout or adding trust signals.

  • Grow your push subscriber base. The more subscribers you have, the more powerful your push campaigns become. Promote app installs and push opt-ins across all your marketing channels.

FAQ

How often is the dashboard data updated? Dashboard data refreshes frequently throughout the day. Most metrics reflect activity from the last few hours, though exact refresh intervals may vary.

Can I export dashboard data? Currently, dashboard data is viewable within the BeyondCart admin. For detailed reporting or custom exports, contact your account manager.

What does a negative AOV Advantage mean? A negative AOV Advantage means customers are spending less per order in the app compared to the web. This can happen early on and typically improves as you optimize your app experience and target higher-value customers with push campaigns.

Why are my push metrics showing low numbers? If your app recently launched, you may not have many push subscribers yet. Focus on driving app installs and encouraging customers to opt in to notifications. Push metrics will become more meaningful as your subscriber base grows.

Related Articles

Did this answer your question?