Last updated: March 2026 Category: Campaigns

After a campaign is sent, BeyondCart tracks how it performs in real time. The campaign statistics page shows delivery, engagement, and conversion metrics so you can measure the impact of every notification you send.

The statistics section appears below the campaign content summary.

[Screenshot: Campaign detail page with statistics section visible]

The percentage of notifications that were successfully delivered to user devices. Calculated as (delivered ÷ sent) × 100.

A healthy delivery rate is typically above 90%. Lower rates may indicate expired device tokens or users who have uninstalled the app. BeyondCart automatically cleans invalid tokens over time.

Example: You sent to 10,000 subscribers and 9,400 received the notification — your delivery rate is 94%.

The percentage of delivered notifications that the user opened. Calculated as (opens ÷ delivered) × 100.

Open rate reflects the effectiveness of your notification title and timing. Industry benchmarks for push notifications range from 5% to 15%, but highly targeted campaigns can exceed 20%.

The percentage of delivered notifications where the user tapped the action button. Calculated as (clicks ÷ delivered) × 100.

Click rate measures how compelling your call to action and button text are. A high click rate relative to open rate means your message is driving intentional engagement.

[Screenshot: Delivery, open, and click rate metrics displayed as percentage cards]

The number of completed orders placed within 24 hours of a user tapping the notification. BeyondCart uses a 24-hour attribution window—if a user taps the notification and completes a purchase within that window, the order is credited to the campaign.

The combined dollar value of all attributed orders. This is the most direct measure of a campaign's commercial impact.

BeyondCart calculates a simple ROI by showing the attributed revenue alongside the campaign effort. Since push notifications have no per-message cost, the ROI is effectively the revenue generated for the time spent creating the campaign.

[Screenshot: Conversion metrics showing orders, revenue, and ROI]

BeyondCart attributes an order to a campaign when all of the following are true:

The user received the notification — They were part of the campaign audience and the notification was delivered.

The user tapped the notification — Passive opens are tracked separately; attribution requires an active tap.

A purchase was completed within 24 hours — Orders placed after the 24-hour window are not attributed to the campaign.

If a user receives multiple campaigns in a short period, the most recent tapped campaign receives the attribution. This last-touch model ensures each order is only counted once.

Use these guidelines to evaluate performance:

Strong delivery rate (>90%) but low open rate — Your audience is reachable, but the notification content is not compelling enough. Experiment with different titles, timing, or personalization.

High open rate but low click rate — Users are curious enough to open, but the message or call to action is not driving the next step. Try a clearer button label or a more enticing offer.

High click rate but low conversions — Users are engaging with the notification but not completing purchases. Check whether the deep link lands on the right page and whether the offer matches expectations.