Last updated: March 2026 Category: Campaigns
Overview
Push notification campaigns let you send targeted messages directly to your app users' devices. They appear on the lock screen and in the notification center, making them one of the most immediate ways to reach your audience.
When to Use Campaigns
Campaigns work best for time-sensitive or high-impact messages. Common use cases include:
Promotions and Sales — Announce a site-wide discount, seasonal sale, or limited-time offer to drive immediate traffic.
Product Launches — Let your most engaged customers know the moment a new product drops.
Flash Sales — Create urgency with a short-window deal that rewards app users.
Announcements — Share important updates like new store features, policy changes, or brand milestones.
Re-engagement — Bring back users who have not opened the app recently with a compelling reason to return.
The Campaign List Page
When you open the Campaigns section from the sidebar, you land on the campaign list page. This is your central hub for viewing and managing all campaigns.
[Screenshot: Campaign list page showing several campaigns in different statuses]
Status Filter Tabs
At the top of the list, filter tabs let you quickly narrow down campaigns by their current state:
All — Shows every campaign regardless of status.
Draft — Campaigns that have been created but not yet sent or scheduled. You can continue editing these at any time.
Scheduled — Campaigns set to send at a future date and time. These can still be cancelled before the scheduled time arrives.
Sent — Campaigns that have been delivered. These are read-only and include performance statistics.
Cancelled — Campaigns that were scheduled but cancelled before delivery.
Campaign List Entries
Each campaign in the list displays:
Campaign Name — The internal name you gave the campaign for easy identification.
Status Badge — A color-coded label showing Draft, Scheduled, Sent, or Cancelled.
Audience Size — The number of subscribers targeted by the campaign at the time it was sent or is scheduled to send.
Sent Date — The date and time the campaign was delivered, or the scheduled delivery date for upcoming campaigns.
Delivery Rate — The percentage of notifications successfully delivered to devices (shown for sent campaigns).
Open Rate — The percentage of delivered notifications that were opened.
Click Rate — The percentage of delivered notifications that were tapped.
[Screenshot: Close-up of a single campaign row showing name, status badge, audience size, and rates]
What You Can Do From Here
Click Create Campaign to start building a new notification.
Click any campaign name to open its detail view.
Use the status tabs to focus on drafts you need to finish, scheduled campaigns to review, or sent campaigns to analyze.
Next Steps
Ready to send your first campaign? Continue to the step-by-step creation guide.
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