Last updated: March 2026 Category: Dashboard & Analytics

This glossary explains every metric across the BeyondCart dashboard and analytics pages, with definitions and notes on why each matters.

Definition: The total monetary value of orders placed through your mobile app during the selected period.

Why it matters: This is the most direct measure of your app's commercial impact. Tracking it over time reveals growth trends and helps you evaluate the return on your mobile investment.

Definition: The percentage of your total Shopify orders that originated from the mobile app. Calculated as (app orders ÷ total orders) × 100.

Why it matters: Order share tells you how significant the app channel is relative to your overall business. A growing order share means the app is capturing an increasing slice of customer activity.

Definition: The average dollar amount per order. Calculated as total revenue ÷ number of orders.

Why it matters: A higher AOV means customers are spending more per transaction. Monitoring AOV helps you evaluate the effectiveness of upselling, cross-selling, and bundling strategies.

Definition: The percentage difference between your app's AOV and your web store's AOV. Calculated as ((app AOV − web AOV) ÷ web AOV) × 100.

Why it matters: This metric quantifies whether your app drives larger baskets than your website. A positive AOV Advantage validates the app as a premium shopping channel.

Definition: The percentage of app sessions that result in a completed purchase. Calculated as (purchases ÷ sessions) × 100.

Why it matters: Conversion rate measures how effectively your app turns visitors into buyers. Even small improvements can have a large impact on revenue.

Definition: The total number of times users opened and actively used your app during the selected period. A new session is counted after 30 minutes of inactivity.

Why it matters: Session count reflects overall app traffic. More sessions generally mean more opportunities to convert visitors into customers.

Definition: The average length of time a user spends in the app during a single session, measured in minutes and seconds.

Why it matters: Longer sessions suggest users find value in browsing your app. Very short sessions may indicate usability issues or mismatched expectations.

Definition: The total number of screens viewed across all sessions.

Why it matters: Page views measure depth of engagement. A high page-view-to-session ratio means users are exploring multiple areas of your app.

Definition: The number of times users opened a product detail page.

Why it matters: Product views are the first step in the purchase funnel. Low product views relative to sessions may indicate navigation or merchandising issues.

Definition: The number of times a user added a product to their shopping cart.

Why it matters: Add-to-cart events show purchase intent. Tracking the ratio of product views to add-to-cart helps you evaluate product page effectiveness.

Definition: The number of times a user initiated the checkout process.

Why it matters: A gap between add-to-cart and checkout starts reveals cart abandonment. Understanding this drop-off can guide improvements to your cart experience.

Definition: The current number of users who have granted permission to receive push notifications from your app.

Why it matters: Your subscriber base is the audience you can reach instantly at no per-message cost. Growing this number increases the potential impact of every campaign.

Definition: The percentage of sent notifications that were successfully delivered to user devices. Calculated as (delivered ÷ sent) × 100.

Why it matters: A low delivery rate may indicate expired device tokens, users who uninstalled the app, or technical issues. Healthy delivery rates are typically above 90%.

Definition: The percentage of delivered notifications that the user opened. Calculated as (opens ÷ delivered) × 100.

Why it matters: Open rate reflects the relevance and appeal of your notification content. Compelling titles and timing improve open rates.

Definition: The percentage of delivered notifications where the user tapped the action button or interacted with the notification. Calculated as (clicks ÷ delivered) × 100.

Why it matters: Click rate shows how effectively your notification drives users to take a specific action beyond just opening the app.

Definition: Revenue from orders placed within 24 hours of a user tapping on a push notification.

Why it matters: This directly links your push campaigns to sales, letting you calculate the ROI of your notification strategy.

Definition: The percentage of users in a given cohort (grouped by first purchase month) who return to purchase in subsequent months.

Why it matters: Retention is one of the strongest indicators of long-term business health. Even small improvements dramatically increase lifetime value.